For my concept of a food tuck is not just the food, is create an experience about how the customer it's going to be around peace, good food, great people, great customer service. Let's talk about the experience of the food, of course the food will be number one on quality, the best hamburger on the town, the greatest fries, and the best natural drinks without sugar all natural.
Another good experience on the food truck is we are not going to have chairs or tables, we going to provide to the customer blankets, so the benefit will be create the experience of a picnic in family or with friends and spend time with them, create harmony on the food truck area.
In conclusion I'm going to sell my whole concept and is when you going to come to my food truck you going to feel that you are in the heaven, because you going to disconnect from the routine that you are get used to come here eat the most common food here in United States plus great facilities and treat you like a family that is going to make you come back.
The last benefit that you can get from this concept will be for your service at home, yes, just call us for any event, party or whatever you are planning to do, we offering you a good price, and no matter the time is going to be running you party we can be there until the party is completely over so you don't have to worry about after the party what your guest going to eat, or if they prefer to take home, of course they can take to their homes the food and when all your guest left you are able to keep the rest of the food, so since you hire us you were the owner of the entire food. So keep in mind for the rest of the weekend you will be eating hamburger and fries and drinking healthy juice and tea.
Wednesday, September 23, 2015
Wednesday, September 16, 2015
Week 9 EOC: Three Great Mission Statements
Taylor Stewart: Poultry in Motion aims to serve healthy, affordable, local food on- the-go. But most importantly Poultry in Motion serves quality; quality food, service and experiences.
This mission statement is exactly what a food truck is required to make the costumer coma back and got the best experience.
Hiwote Berhanu: "My earliest food memories are forever linked to the contents of my childhood lunchbox—my Mom's aromatic home-cooked Ethiopian dishes. These lunchbox memories inspired my dream to bring the wonderful flavors of the Ethiopian culture to be enjoyed by everyone. Handmade in small batches with all-natural ingredients and authentic spices, Taste of Ethiopia marries tradition with healthy eating and a hearty helping of soul."
This mission statement is very good because she is offering 100% of Ethiopian food, so if you don't have it taste before now is a good opportunity to do it and feel the experience of to be healthy at the same time.
Steffen Orozco: Orozco's is a mobile food truck company dedicated to giving the quintessential Mexican experience through value and authenticity. We are proud of our heritage and aim to offer all types of customers a taste of our culture.
This mission statement is cool because he concept of food tuck is new and he offer authentic Mexican food, which for me I love Mexican food.
This mission statement is exactly what a food truck is required to make the costumer coma back and got the best experience.
Hiwote Berhanu: "My earliest food memories are forever linked to the contents of my childhood lunchbox—my Mom's aromatic home-cooked Ethiopian dishes. These lunchbox memories inspired my dream to bring the wonderful flavors of the Ethiopian culture to be enjoyed by everyone. Handmade in small batches with all-natural ingredients and authentic spices, Taste of Ethiopia marries tradition with healthy eating and a hearty helping of soul."
This mission statement is very good because she is offering 100% of Ethiopian food, so if you don't have it taste before now is a good opportunity to do it and feel the experience of to be healthy at the same time.
Steffen Orozco: Orozco's is a mobile food truck company dedicated to giving the quintessential Mexican experience through value and authenticity. We are proud of our heritage and aim to offer all types of customers a taste of our culture.
This mission statement is cool because he concept of food tuck is new and he offer authentic Mexican food, which for me I love Mexican food.
Tuesday, September 8, 2015
Week 8 EOC: Creative Content
For the creative content at the time of the opening of small business fliers would be distributed around the place where the restaurant would open it. Make samples and take pictures of meals on the menu so it will be for customers to choose what they want and make them as real as possible. The uniforms of the employees will be simple, black pants and white shirt. In my concept of this restaurant is that the customer has a free space to eat their own food, you lend him a blanket to taste your food, the color of the covers will be red, because for me it is a special color. The name of the restaurant is still not ready. For when the winter season comes you will seek roofing the area where it was used for the restaurant, just to continue the theme of a picnic but a totally warm weather in order to make the unique experience. Take good care of customer service as they only have the option to eat on the spot, take only what you do not eat you achieved in your order you did. Furthermore, the logo of the restaurant will be a happy family eating on a blanket to enjoy the combination of most popular food among people, so the goal is to reflect this concept is the client and the client because it will be very essential for make future changes on site.
Wednesday, September 2, 2015
Price
Price is the amount of money customers must pay to obtain the product. Marketing: An Introduction, 10th Edition. Page 54. The price of my products will be the most coolest one because the food it don't have to be expensive for the most famous food of America. Obviously if you decide a double hamburger you can have a extra charge because is more ingredients on your burger but the price is not going to be fare for all the costumers.
Whereas marketers see themselves as selling products, customers see themselves as buying value or solutions to their problems. And customers are interested in more than just the price; they are interested in the total costs of obtaining, using, and disposing of a product. Customers want the product and service to be as conveniently available as possible. Finally, they want two-way communication. Marketers would do well to think through the four Cs first and then build the four Ps on that platform. Marketing: An Introduction, 10th Edition. Page 54.
The price have to be regulate for any dependence from the government, because if you put the price more higher that the competition that's a huge problem for us like a company .
Whereas marketers see themselves as selling products, customers see themselves as buying value or solutions to their problems. And customers are interested in more than just the price; they are interested in the total costs of obtaining, using, and disposing of a product. Customers want the product and service to be as conveniently available as possible. Finally, they want two-way communication. Marketers would do well to think through the four Cs first and then build the four Ps on that platform. Marketing: An Introduction, 10th Edition. Page 54.
The price have to be regulate for any dependence from the government, because if you put the price more higher that the competition that's a huge problem for us like a company .
Distribution
Physical distribution firms help the company to stock and move goods from their points of origin to their destinations. Marketing: An Introduction, Armstrong & Kotler. Page 69. We going to have a delivery thing but you have to call us, if you want to receive your food at home you need to make a check at least 30 dollars in product, because depends where do you live or if we are so busy on the food tuck and there's no personal who can make the delivery.
A company may decide to operate in one or a few geographical areas, or to operate in all areas but pay attention to geographical differences in needs and wants. Marketing: An Introduction, Armstrong & Kotler. Page 177. As we said on the last part, we going to be located more on parks or open places, the thing is the concept can not be in close places because it loose the part of picnic theme.
A company may decide to operate in one or a few geographical areas, or to operate in all areas but pay attention to geographical differences in needs and wants. Marketing: An Introduction, Armstrong & Kotler. Page 177. As we said on the last part, we going to be located more on parks or open places, the thing is the concept can not be in close places because it loose the part of picnic theme.
Promotion
Promotion means activities that communicate the merits of the product and persuade target customers to buy it. Marketing: An Introduction, 10th Edition. Page 54. To promotion of product I am going to be very connect with the radio communication because they can help me out with very cool spots that the people who is driving back home they make a little stop and make them hungry because I don't have to spend a lot of money on advertising because we have to economize if we are starting the company.
The marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product. The many possibilities can be collected into four groups of variables known as “the four Ps”: product, price, place, and promotion. Marketing: An Introduction, 10th Edition. Page 53. Another option that I have is posting some flayers on the park that I am going to be install and then try to the people don't take them out so that's will be the more faster promotion that I am going to be into because for advertising you need to spend a lot of money.
The marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product. The many possibilities can be collected into four groups of variables known as “the four Ps”: product, price, place, and promotion. Marketing: An Introduction, 10th Edition. Page 53. Another option that I have is posting some flayers on the park that I am going to be install and then try to the people don't take them out so that's will be the more faster promotion that I am going to be into because for advertising you need to spend a lot of money.
Product
A product’s position is the place the product occupies relative to competitors’ products in consumers’ minds. Marketing: An Introduction, Armstrong & Kotler. Page 52. The hamburgers that we going to offer is totally open, what that's mean is we are open if you want to build you burger how you like and the size that you want, so the only work that you have to do is think on the ingredients and the type of breath and go to our location and ask for it.
Product means the goods-and-services combination the company offers to the target market. Marketing: An Introduction, Armstrong & Kotler. Page 54. If you like a costumer are in the line and you take like five minutes to create your own burger that's cool, we not going to rush you because we going to have a lot of employees to serve another costumer so if you change your mind just do it and re-build the hamburger because will be a placer giving to you the perfect hamburger that you want.
Product means the goods-and-services combination the company offers to the target market. Marketing: An Introduction, Armstrong & Kotler. Page 54. If you like a costumer are in the line and you take like five minutes to create your own burger that's cool, we not going to rush you because we going to have a lot of employees to serve another costumer so if you change your mind just do it and re-build the hamburger because will be a placer giving to you the perfect hamburger that you want.
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