Millenials born between 1977 and 2000, these children of the baby boomers number 83 million, dwarfing the Gen Xers and larger even than the baby boomer segment. This group includes several age cohorts: tweens (aged 9–12), teens (13–18), and young adults (19–32). With total purchasing power of more than $733 billion, the Millennials make up a huge and attractive market. The 83 million children of the baby boomers, born between 1977 and 2000.
Millennials have in common is their utter fluency and comfort with digital technology. This generation is very familiar with the most common electrical appliances such as smart phones, satellite television and everything that has to do with the Internet . Because this generation has become dependent on these super- communication tools.
Increasing Diversity. The United States seems to have become more of a “salad bowl” in which various groups have mixed together but have maintained their diversity by retaining and valuing important ethnic and cultural differences. The U.S. population is about 65 percent white, with Hispanics at 15 percent and African Americans at a little less than 13 percent. The U.S. Asian American population now totals about 4.5 percent of the population, with the remaining 2.5 percent made up of American Indian, Eskimo, Aleut, or people of two or more races. Moreover, more than 34 million people living in the United States—more than 12 percent of the population—were born in another country. The nation’s ethnic populations are expected to explode in coming decades. By 2050, Hispanics will comprise an estimated 24 percent of the population, African Americans will hold steady at about 13 percent, and Asians will almost double to 9 percent. As result this great increase in population of the different predominant races in this country , the different existing companies have to comply with everything the population demands , so this generation think I will be one of the largest recorded in the system marketing.
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