Price

Price is the amount of money customers must pay to obtain the product. Marketing: An Introduction, 10th Edition. Page 54. The price of my products will be the most coolest one because the food it don't have to be expensive for the most famous food of America. Obviously if you decide a double hamburger you can have a extra charge because is more ingredients on your burger but the price is not going to be fare for all the costumers.
Whereas marketers see themselves as selling products, customers see themselves as buying value or solutions to their problems. And customers are interested in more than just the price; they are interested in the total costs of obtaining, using, and disposing of a product. Customers want the product and service to be as conveniently available as possible. Finally, they want two-way communication. Marketers would do well to think through the four Cs first and then build the four Ps on that platform. Marketing: An Introduction, 10th Edition. Page 54.
The price have to be regulate for any dependence from the government, because if you put the price more higher that the competition that's a huge problem for us like a company .