Product

A product’s position is the place the product occupies relative to competitors’ products in consumers’ minds. Marketing: An Introduction, Armstrong & Kotler. Page 52.  The hamburgers that we going to offer is totally open, what that's mean is we are open if you want to build you burger how you like and the size that you want, so the only work that you have to do is think on the ingredients and the type of breath and go to our location and ask for it.

Product means the goods-and-services combination the company offers to the target market. Marketing: An Introduction, Armstrong & Kotler. Page 54. If you like a costumer are in the line and you take like five minutes to create your own burger that's cool, we not going to rush you because we going to have a lot of employees to serve another costumer so if you change your mind just do it and re-build the hamburger because will be a placer giving to you the perfect hamburger that you want.