Business Mission Statement

Guided by the company’s mission statement and objectives, management now must plan its business portfolio—the collection of businesses and products that make up the company. The best business portfolio is the one that best fits the company’s strengths and weaknesses to opportunities in the environment. Business portfolio planning involves two steps. First, the company must analyze its current business portfolio and decide which businesses should receive more, less, or no investment.  Second, it must shape the future portfolio by developing strategies for growth and downsizing. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Page 43. My mission statement on this concept is serve a good food, healthy. Create a mood totally different when the customer comes to this business, a mood of relax, quiet where you can eat you food and have a good talk with your family and friends. Develop this concept like something not optional for the people is not doing like something people have to try it, taste it, put it on proof and been judged.
a company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing. Page 41. My real mission on my business is create a good concept for the costumer and then the costumer make the experience, make it their own, do it like the costumer is going to evaluate our performance in front of them. We going to care a lot about our costumer no matter if they are right or not.