Target Marketing Strategy

A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. Marketing: An Introduction, Armstrong & Kotler. Page 57. The marketing strategy is this concept is open to every person who likes hamburger, so the target is not for old people or young people, it's everyone. No matter the culture because when the people comes to USA; the people is searching the places who offer hamburger because this type of food it's the number one in this country.
A brilliant marketing strategy counts for little if the company fails to implement it properly. Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how. Marketing: An Introduction, Armstrong & Kotler. Page 57. The strategy to do here is create plans like for example some days do like 2x1 or the days like 4 of July create promotions that the people can not resist and go to the food truck and buy to eat there or for get it to home. It will be very cool if we choose one day of local band, where any local band will be hire and meanwhile you are eating you star enjoying some cool music and why not dance after your food.